When you run a business, you have to think of every aspect, from paying the power bill to keeping your customers happy. That is why you may question spending another dime on something that you will have to give away, like promotional products. Of course, it is easy for us here at Identity Links to say that imprinted goods can make a significant difference in your business; we have happy customers who call us every month to order more marketing tools. You should listen instead to a report recently released by the Advertising Specialty Institute (ASI) about the effectiveness of promotional products.
In this report, you will find some impressive numbers that may finally convince you that putting some wiggle room in your budget for imprinted goods can really make a difference. Amongst the cities surveyed, both here in the United States and abroad, all showed that customers were more likely to have a more favorable opinion of those companies that utilized promotional products. In fact, these figures increased by 4 percent when compared to the 2010 survey conducted by the ASI.
When compared to other marketing tools, promotional products were consistently found to be both cost-effective and targeted. No matter what your budget, you can find an imprinted marketing tool that your customers are more likely to see and use than any other form of advertising. Based on their research conducted around the world, the ASI found that, on average, consumers had at least 10 promotional products in their possession or at home. Furthermore, the consumers were holding onto these items for an average of six months.
To learn more about the effect of promotional products on your business, take a few moments to read the Global Advertising Specialties Impressions Study V.3 .The study goes in depth to give you analysis of the effect of marketing tools based on ethnicity, gender, political affiliations and much more. When you are ready to order promotional goods for your company, contact Identity Links to start your first order. Mention this blog post to receive a special discount off of your first order, and we thank you in advance for choosing Identity Links as your promotional products provider.