At the start of any new marketing campaign, one of the most important questions you will have to answer is how much you intend to spend. Sure, everyone knows that you have to spend money to earn money when it comes to promoting your company. But you certainly do not want to break the bank while doing so! That is why smart marketers know that you can create a whole new campaign without breaking the bank by searching for closeout promotional items.
What are closeout promotional items? No, this does not refer to defective materials that are being sold off as-is. These are quality products that just did not sell as well as the manufacturer had hoped during the year. The company may have been trying a new product or has stopped selling an existing product at the current price. Either way, you win because the price will be slashed and you score a bargain deal. When this happens, the factory will inform the distributor that the promotional good’s price has been reduced and the distributor can then offer the item to you, the consumer, at a great cost.
While this is a no-brainer for both the company and the distributor, not all consumers like you know that this practice happens. That is why we are letting you in on this industry secret! Any quality distributor is happy to pass on the savings to its customers because in the end, everyone wins. So when is the best time to search for closeout items? You can find them posted online throughout the year, but you are likely to see an increase in promotional goods listed at the beginning of each year. That is because companies evaluate the sales of each item and decide which ones should be discontinued.
Knowing where to search for discontinued items is half the battle. Either search for sales or try the “specials” tab to find great prices on the items that you have been searching for. Want to print your logo on a writing utensil? You are likely to find dozens of pens and highlighters in every shape and style. How about a keychain? Antibacterial spray? Stress reliever? The point is, no matter what you are searching for, you are likely to find at least a few options in the closeout promotional items section. And the best part is that many of them will be listed at under $1 per piece. Bargains abound in the closeout promotional items section that are certain to make even the spend-thrifty employer pleased.
Want to save time AND money? Work with a distributor that constantly updates their closeout promotional goods list. The last thing you want to do is spend your valuable time searching for and finding the promotional item that you are excited about, only to discover that it is either not offered at that price or at all. Developing a relationship with a reliable distributor will save you time, money and aggravation whenever you are working on a promotional campaign. So what are you waiting for? Start searching now to see what fun and exciting promotional goods are waiting for you to try at a fraction of the original cost.